The 119th edition of FieraCavalli has just ended and also this year we can say that the fair was a success in terms of visitors and interest shown in the products of Pariani Selleria, Franceschini Stivali and IVJTEX Milano.
In addition to the rose gold collection, the made-to-measure saddles were the spearheads of Pariani Selleria. Making a truly custom-made saddle completely by hand in Italy has always been our corporate boast and riders increasingly appreciate this product.
To attract the attention in the stand Franceschini Stivali Milano, in addition to the half tailored collection, was the new comfort sole. As comfortable as a sports sole, the new Comfort sole made in collaboration with Vibram replaces the old sports sole respecting the FEI regulation that requires riders to wear footwear with heels.
Special guest of Milan Tailor Made was the dressage rider Tatiana Miloserdova with whom we are developing the custom dressage saddle and the tailor-made Frac of IVJTEX Milano.
Great success also for the event organized together with Filippo Bologni, historical ambassador of Pariani Selleria. On Sunday morning 25 youngsters were able to spend a few moments together with the Italian champion during the #ColazioneDaPariani (BreakfastFromPariani): face-to-face chat with Filippo, technical advice, focus on sports life and some anecdotes about his private life were the highlights of this meeting.
This concludes a really positive edition of FieraCavalli for the Milano Tailor Made group. Verona see you next year!
